Entrepreneurship And Innovation - Brands' Opportunities In Today's Economy

Event Date

From Wednesday 27 Sep 2017 - 02:00 PM To Wednesday 27 Sep 2017 - 06:00 PM

Venue

SMU Li Ka Shing Library, Quiet Area, Level 5, 70 Stamford Road, Singapore 178901

Organiser

Singapore Management University

Practice Area

Intellectual Property

Training Level

Intermediate

Public CPD Points

2.5

Event Outline

New technologies and business models are creating numerous opportunities and challenges for today’s brands, and in turn for lawyers managing these brands. How do companies harness the power and potential of their burgeoning intangible assets to grow and build a lasting brand, confront novel regulatory environments, and compete in a fierce marketplace? Moreover, what is the role of the law, and lawyers, in this changing landscape?

Event Link

SMU-08M-170333

Event Attachment